Oura Botanics
- Branding
- Social Media Strategy
- Shopify Development
Client
Oura Wellness
Date
2023
Crafting a holistic digital identity for a sustainable skincare brand, driving organic growth through storytelling and a seamless e-commerce experience.
The Challenge
Oura needed to launch into a saturated beauty market. They had great organic products but lacked a cohesive brand voice that could resonate with eco-conscious Millennial and Gen Z consumers.
Our Solution
We built a brand rooted in transparency and nature.
- Visual Identity: Developed a minimalist, organic color palette and packaging design that stands out on Instagram.
- E-commerce Build: Created a custom Shopify theme emphasizing product ingredients and sustainability certifications.
- Content Strategy: Launched an influencer gifting program and an educational blog series on natural wellness, driving organic traffic before launch day.
Key Results
- Sold out inventory in the first month of launch.
- Grew Instagram community to 15k active followers organically.
