Novus Layer
- Growth Strategy
- Performance Ads (PPC)
- Web Design
Client
Novus Systems Inc.
Date
2023
Scaling a B2B SaaS platform from stealth mode to market leader through aggressive paid acquisition and a conversion-focused website overhaul.
The Challenge
Novus Layer had an innovative cloud security product but struggled with market penetration. Their previous website wasn’t converting technical traffic, and their cost-per-acquisition (CPA) on Google Ads was unsustainable.
Our Solution
We executed a complete digital transformation aimed at qualified lead generation.
- Strategic Positioning: Redefined their messaging to focus on ROI for C-level executives, not just features for developers.
- Webflow Redesign: Built a blazing-fast, dark-mode website focused on conversion funnels and clear calls-to-action.
- Performance Marketing: Restructured their Google and LinkedIn Ads accounts, focusing on high-intent keywords and retargeting sequences.
Key Results
- 240% increase in demo requests within 90 days.
- 55% decrease in CPA across paid channels.
