Apex Logistics
- Rebranding
- B2B Lead Gen
- LinkedIn Automation
Client
Apex Global
Date
2023
Modernizing a 20-year-old logistics company and building an automated outbound lead generation engine targeting enterprise clients.
The Challenge
Apex had a solid reputation but an outdated image that was hurting their ability to attract modern enterprise clients. Their sales process was entirely reliant on cold calling and referrals.
Our Solution
We modernized their brand and automated their sales pipeline.
- Visual Rebrand: Created a strong, trustworthy new logo and visual identity system.
- Website & Content: Built a corporate site focusing on case studies and their technological capabilities.
- LinkedIn Engine: Optimized sales team profiles and implemented a Sales Navigator automation strategy to connect with supply chain directors.
Key Results
- 15+ qualified sales meetings generated per month via LinkedIn.
- Closed 2 major enterprise contracts within the first quarter of the new brand launch.
