Summit Cold Brew
- Packaging Design
- Go-to-Market Strategy
- Influencer Marketing
Client
Summit Beverages
Date
2023
Launching a new direct-to-consumer beverage brand. From can design to a nationwide influencer launch campaign.
The Challenge
Summit needed to break into the competitive RTD (Ready-to-Drink) coffee market. They needed a brand that felt adventurous and premium, not just another coffee brand.
Our Solution
We positioned Summit as the fuel for outdoor adventurers.
- Packaging: Designed distinct, rugged can artwork that stands out on shelves and looks great in outdoor photography.
- Launch Strategy: coordinated a simultaneous launch across DTC e-commerce and select boutique retail partners.
- Influencer Seeding: Sent product kits to 200+ micro-influencers in the hiking, climbing, and van-life niches.
Key Results
- Achieved nationwide retail distribution interest within 6 months.
- Generated over 1M impressions on social media during launch week.
